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The Digital Marketing Mentorship Program

Ideal training and consulting for small, medium, and large business teams.

Brought to you by Pigtail Pundits, which brings a pedigreed rep of 23 years of marketing online.

7 Reasons Why You Need a DM Mentorship

  1. Your digital marketing battles have left you badly bruised.
  2. Your in-house team is still raw and you wish to bring them up to speed
  3. You are hungry for results that you don’t enjoy now.
  4. You are simply fed up of DM being a black box without clear answers
  5. Your practices are too dated and no longer work now
  6. Your competition is gaining ground on you
  7. Your growth plans are stuck for want of better marketing ideas

 

What happens without the DM Mentorship?

When your DM works you reap rich results.

When digital marketing sours, you waste resources.

Think of what you stand to lose.

  1. You lose time that you can ill afford
  2. Your launch sputters, dies
  3. Your plans get shelved
  4. Your hopes get dashed
  5. Your competition gains ground over you
  6. You cede market share
  7. You squander a once pedigreed reputation.

 

Is grief worth it?

Especially, when there is a better way?

Hope is but a poor parachute…

You hire partners. Or perhaps, in-house specialists.

Appoint guides to lead you to glory. This will result in brand bliss, right?

But… the parachute fails to open when you jump off the canyon.

Your bruises remind you of your DM story. You vow not to repeat the mistakes.

The scars heal. The pain lingers. Brand nirvana is still out of reach.

Where is the digital salvation?

Digital Salvation For Your Brand Is Now Here

Grab the Digital Mentorship Program From Pigtail Pundits

Get the best-of-breed Consulting Program for your small, medium, or large business.

Train yourself or your in-house team. Understand red hot topics and implement best practices.

Get specific advice on pressing digital marketing problems that you face.

Simply train using the available modules. Or just seek advice. Or mix both, as you prefer.

 

Hire a Digital Marketing Mentor who will

  • Guide your DM strategy and plans without fear or favor
  • Arm you with to-do’s and templates for action
  • Lift your brand and make your dreams ring true

 

Try the DM Mentorship Program from Pigtail Pundits at zero risk

Just like everything we do at Pigtail Pundits, we stand 100% behind this DM Mentorship Program.

The strategies we teach are the strategies we use for ourselves and with our clients.

The results from these is what makes us super-confident of teaching you.

We want you to experience our Digital Marketing Mentorship Program at zero risk and with 100% confidence.

Here’s the deal: You pay for 5 hours. Enjoy the first session of 2 hours.

If at the end of 2 hours you are not satisfied with it, for any reason, ask for a full and immediate refund.

We’ll happily refund you 100% of your investment without questions. Promise.

We wouldn’t dream of keeping your money if the program doesn’t give you value.

Do we have a deal?

Check out the modules below and choose what suits you best.

Explore 5 Value Packed Modules That Will Transform Your DM

Given below are five sample configurations of how you could use the DM Mentorship Program to enhance the Digital Marketing skills of your entire team.

Pick one that fits your needs the best. If you need to mix and match topics, do get in touch with us. We are happy to put a special course together for you.

This training is ideal for B2B marketers who wish to enhance their conversions, content, and leads using best practices in growth hacking.

All modules include Live Training + Q&A + PDF Notes.

  • Module 1: Sharpen your DM for results, 5 hrs

    Ideal for marketers who are not satisfied with what they do in Digital Marketing but unsure of the direction to move forward.

    Gives you a quick way to understand what is wrong and turn things towards success.

    This is also a great way to experience our Consulting Services without the risk of large up front investments.

    How do customers buy: 3 hrs
    There is a lot of confusion about how people buy. Marketers need to align their actions to mimic customer behaviour, not work against it.

    This learning will take you through actionable models and insights that will help you understand how to sell better.

    Includes a framework-driven copywriting model.

    This is an introduction to digital marketing which we recommend to all clients.

    This sets the stage for everything that follows.

    Vet your work for clarity and structure: 2 hrs
    Vet the work your in-house team does on Landing Pages, Lead Magnets, Content, and Ads with us for feedback and comments.

  • Module 2: How to build websites that work, 10 hours

    10 hrs of ROI guaranteed learnings that you can implement across all your properties.
    Ideal for those who work with other vendors, or in-house teams to build websites. You can drive ROI with learnings and best practices through this training.

    How do people buy? : 3 hrs
    There is a lot of confusion about how people buy. Marketers need to align their actions to mimic customer behaviour, not work against it.

    This learning will take you through actionable models and insights that will help you understand how to sell better.

    Includes a framework-driven copywriting model.

    This module introduces digital marketing using frameworks and sets the stage for everything that follows.

    Website Builds In-depth: 2 hrs
    An overview of the systems, processes, tools and best practices you need to employ on websites. So that you can convert it into a lead generation machine.

    Copywriting Frameworks: 3 hrs
    Walk-through multiple frameworks for writing web copy.

    Covers quick action templates and examples of Landing Pages, Emails, Blogs, Ads, Lead Magnets.

    Allows you to focus on the message. Using proven structures that get you solid results.

    Vet your work for clarity and structure: 3 hrs
    Vet the work your in-house team does with us for feedback and comments.

  • Module 3: Lead Generation for ROI, 15 hrs

    15 hours of ROI enhancing learning. Guaranteed to improve results. Plus, radically overhaul your thinking about leads.

    Ideal for B2B marketers who are tired of the poor results from conventional methods to acquire leads.

    How do customers buy: 3 hrs
    There is a lot of confusion about how people buy. Marketers need to align their actions to mimic customer behaviour, not work against it.

    This learning will take you through actionable models and insights that will help you understand how to sell better.

    Includes a framework-driven copywriting model.

    This module introduces digital marketing using frameworks and sets the stage for everything that follows.

    Lead Generation 1: FB Ad Strategy: 4 hrs
    FB Ads Strategy: Framework, Processes, Templates for getting the best out of your FB Campaigns. Lowers your cost per lead.

    Learn about an in-depth, revolutionary way to think about FB Ads to drive results.

    We will bust the myth about FB Ads not working for B2B products and services.

    Lead Generation 2: PPC Ads: 4 hrs
    PPC Ads Strategy uses a revolutionary strategy to get results.

    Introduce frameworks, processes, and templates for getting the best out of your PPC Campaigns.

    Lowers your cost per lead.

    Lead Generation 3: 4 hrs
    How do you prospect at scale using Cold Email?

    Learn the tools, frameworks and messaging for fast growth.

  • Module 4: Competitive Analysis & Funnel Building, 10 hrs

    10 hours of learnings that will alter the way you think about Digital Marketing. Guaranteed to improve your strategy and results.

    Ideal for marketers who wish to be #1 in their segments.

    How do people buy?: 3 hrs
    There is a lot of confusion about how people buy. Marketers need to align their actions to mimic customer behaviour, not work against it.

    This learning will take you through actionable models and insights that will help you understand how to sell better.

    Includes a framework-driven copywriting model.

    This module introduces digital marketing using frameworks and sets the stage for everything that follows.

    How to out-think your competition: 4 hrs
    Learn the techniques to evaluate your competition using analytics and visual observation. Out think their strategy and plans. Covers tools, processes and templates for action.

    Sales Funnel Building: 3 hrs
    How to think of and build a Sales Funnel for your business.

    What to do to make it effective. Processes, tools, frameworks for thinking and action.

  • Module 5: Content Marketing For Results, 10 hrs

    10 hours of learnings that will alter the way you think about Content Marketing. Guaranteed to improve your content strategy and results.

    Ideal for marketers who produce content but do not get commensurate results from their effort. Or who find it difficult to monetize their efforts.

    How do people buy?: 3 hrs
    There is a lot of confusion about how people buy. Marketers need to align their actions to mimic customer behaviour, not work against it.

    This learning will take you through actionable models and insights that will help you understand how to sell better.

    Includes a framework-driven copywriting model.

    This module introduces digital marketing using frameworks and sets the stage for everything that follows.

    Keyword Research: 3 hrs
    How do you conduct keyword research?

    How do you jump from keywords to topics seamlessly?

    How do you use keywords in content effectively?

    Content Marketing: 4 hrs
    Discover how Search, SEO, Social Media and Content come together to produce magic for you.

    Content discovery, curation, publishing and promotion detailed.

    How to get backlinks and shares covered.

    Get actionable templates and processes to drive results.

6 Unique Reasons To Grab This Consulting Offer, Now

22"

Dip into 36 years of expertise

Shave $$$$$ + years from your DM efforts

Get flexible, Mix & Match Consulting

Get a taste of 5 hours. Or grab all 35 hours.

Consume time, at your speed

Supplement training with detailed PDF Notes

What or clients say

Ravishankar Iyerr

LinkedIn | StoryRules

I have received a ton of guidance from Unni for thinking through the website copy and the story structure.

Unni is superb at what he does. Connect with him and schedule a call. It’ll be enlightening.

What is Your Investment?

How much money do you waste, in learning, or trying to understand Digital Marketing?

What has been the return on your investments?

What if you could convert more, and earn more, with the same spend?

What if you improve your digital marketing channel mix for better returns?

What’s the true cost of wisdom in Digital Marketing?
Experiment like wow. Waste precious money. Lose time that you can ill afford. Freeze plans. Block progress.

Consulting from Pigtail Pundits guarantees to change your DM fortunes. Fast.

Save big with smart consulting

Only Rs 70,000 + taxes for up to 10 hours of consulting per month.

Rs 37,500 + taxes for up to 5 hours of consulting per month.

The minimum commitment is just one-month, or 5 hours, as you prefer.

The above rates are standard for up to 5-people teams.
Up to 10-people teams, add 30% to the cost.
Up to 15 people-teams add 50% to the costs.
Up to 20 people teams add 75% to the costs.

You will also get up to 60 minutes FREE, one-time briefing and intro meeting, on top of the 5/ 10 hours of pure value.

Open to just 5 select clients, each month. We cannot take on more.

Who Delivers This Consulting?

Krishnan Unni, Founder & Director at Pigtail Pundits, helps you understand what is right or wrong with your Digital Marketing and how to transform it for success.

He draws from 36+ years in marketing communications. This includes 23+ years of online expertise in managing 750+ marketing projects for businesses in India, the USA, Canada, UK, Australia, and the UAE.

Prior to the web, Unni was in mainstream advertising for 13 years. He has developed communications for some of India’s top brands including: P&G, Panasonic, Dupont, Indian Oil, HSBC Cards, DHL, The Times of India brands, VST, The Indian Express brands, and more.

Unni is first and foremost a student and an accomplished practitioner of marketing. Then, an insightful teacher who breaks down complex marketing concepts into easy action steps.

He has taught and guided people, for as long as he can remember, in advertising, the web, creative, programming and more.

The essence of 36 years of marketing communications practice is being shared with you to ensure your Digital Marketing success. Talk to Unni and experience this.

FAQs

  • Is this program backed by a guarantee?

    Yes absolutely.

    Try the DM Mentorship Program from Pigtail Pundits at zero risk

    Just like everything we do at Pigtail Pundits, we stand 100% behind this DM Mentorship Program.

    The strategies we teach are the strategies we use for ourselves and with our clients.

    The success from what we do is what makes us super-confident of teaching you.

    We want you to experience our Digital Marketing Mentorship Program at zero risk and with 100% confidence.

    Here’s the deal
    You pay for 5 hours. Enjoy the first session of 2 hours.

    If at the end of 2 hours you are not satisfied with it, for any reason, ask for a full and immediate refund.

    We’ll happily refund you 100% of your investment without questions. Promise.

    We wouldn’t dream of keeping your money if the program doesn’t give you value.

    Do we have a deal?

  • How does this Consulting work?

    This training is delivered conveniently over Zoom at a time-slot you choose.

    Sessions will be 60-90 minutes of pure value and action + you get 60 mins briefing free.

    Even if you take just 5 hours, you can consume it within 2 months.

    Get live video training with PDF notes for action templates, process outlines, and best practices to reinforce the Live Webinars.

    Each PDF is a complete, actionable guide for you and your team to take-off on their own with best practices under your belt.

  • Can I train, or receive advice on issues?

    You are free to use this service as you like.

    You can learn Live over Zoom. Plus, get exhaustive, step-by-step to do’s and templates for action in PDF format.

    You can also ask for specific, customized interventions and advice for your brand, within or outside the topics we have.

    Or mix both learning and interventions, as you please.

    The beauty is that it’s the most flexible and cost-effective Consulting Service around. What’s more, it is delivered honestly, without fear or favour, to you

  • How long does it take to complete the Consulting?

    That’s entirely up to you.

    You can consume 5 hours, or a max of 10 hrs per month.

    You can take all 35 hours spread over 4 months.

    Your choice.

  • What's so unique about this Consulting?

    Well, this is money-can’t-buy wisdom.

    It packs 23 years of online marketing and 13 years of marketing communications expertise.

    It distills the essence of 750 digital marketing projects into a couple of hours.

    This also includes digesting 100s of books,1000s of hours of reflection, tutorials and discussions.

    Plus, the benefit of tons of experiments.

    You don’t have to jump the hoops we did.

    It saves you precious money. It saves you years of time.

  • Can I use this service for a second opinion?

    Yes.

    The following scenarios will help explain where and how you can use this service:

    1. You already have a digital marketing agency. But want to get their deliverables and metrics up to scratch. Just that you need to understand the process better to do that.
    2. You wish to understand the process for getting results in DM for yourself. This will help you extract the best output from your in-house teams.
    3. You receive a pre-execution plan and cost for digital marketing from a Consultant. You wish to know if it’s right on the money. Beware, there’s a lot of rubbish parading as pre-execution plans.
    4. You are a start-up which wants to use multiple partners to get your digital marketing done. You want to be able to manage the right output from these teams.

    Our minimum commitment is Rs 37,500+ taxes for 5 hours.

    This also means you can get off the bus after that. Or stay on for more, if you like what we do for you.

  • How do I know that this service is better than what my Consultant already gives me?

    You must evaluate consulting services on 3 parameters before you decide on it.

    Is the service clear?
    Lots of agencies just give you a laundry list of activities. They don’t explain the terms they use, or lapse into jargon so that it remains deliberately opaque.

    Always ask them to explain this clearly in human speak.

    Are the deliverables spelt out?
    What is given to you that will make your life easier at the end of the engagement?

    Is this fuzzy, or clear. Always get this down on paper.

    Will you be able to understand the process and get results on your own?
    The idea behind Consulting should be to prepare you to handle specific areas in DM, on your own, sans the Consultant.

    For this, you need to know the subject, the processes, the metrics, and the precise steps for execution and results.

    Anything less is a waste of your money.

  • Can I see some samples of how you train or consult?

    Sure. Take a look at this Masterclass for Marketing Pros, Directors, and Business Owners.

    I had the privilege of talking on How to build websites for ROI to over 100 folks.

    Download this PDF of the Presentation on 26 September 2020.

    This will give an idea of the value you will get from the Consulting Services we offer.

    You can also check out the other webinars that we have done.

    We had done 2 sessions for the Realtors Association.

    Session 1: How to market Real Estate Better

    Session 2: Lead Generation For Realtors

    You can check out the session we had with the Squad Ninja Group on FB, when COVID 19 had just hit us. Here we talk about how businesses will have to pivot during tough times ahead of all of us.

    You can call me on +91 983 307 1725 and speak with me on your problems.

    I’m happy to suggest the best way forward without any obligations.

  • Is this Consulting for teams, or individuals? Recordings too?

    We don’t make any distinctions.

    Individuals can buy it. Companies too, for their in-house teams.

    The rates will differ for teams though, as below:
    Rates are standard for up to 5-people teams.
    For 10 people-teams add 30% to the cost.
    For 15 people-teams add 50% to the costs.
    For 20 people-teams add 75% to the costs.

    If you want recorded videos of the live training, in addition to the PDF, you will be charged a fee of Rs 3,000 per recording of 2 hours.

    The idea behind Consulting Training is to help teams and individuals do a better job: by rapidly accelerating learning and lifting their skills to a new level.

  • Do you only offer Consulting Services?

    Consultation and Training are offered as a standalone service.

    Beyond Consulting, we can also hand-hold your team. We are happy to vet their execution and guide them till they get the confidence to do things on their own. Enquire with us about the price for this.

    But that’s not all that we do. We also offer integrated digital marketing services which are done-for-you. Check them out here.

    We have retail services which are offered to companies wanting specific services: Writing Blogs, Crafting Landing Pages, Ads, Email Sequences, Animated Videos, Infographics, Lead Magnets, WordPress Upgrades, WordPress Theming, etc.

    We can craft the full funnel for you should you want it: Check out the retail services here.

Scale Your Business in 4 Simple Steps

1

Buy the digital marketing service you want. Start low and then grow.

2

Sign into My Account to locate and answer questions for specific services using the Support Tab

3

Get the final service delivered to you. Revise as needed.

4

Close the project. Buy anew. Rinse, repeat. Look like a hero.

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