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30+ Hrs of Live, Insight Filled Masterclass

  1. Master Conversion, Retention and Acquisition Strategies and how to play with them
  2. Grasp Models, Frameworks, Best Practices, Design Playbooks, Processes and Tools to help your execution
  3. Explore actionable templates and recipes to create high impact campaigns
  4. Discover most cost-effective tools to boost your productivity and output

Journey Through The Breadth of DM: 

  1. Branding & Motivation, Customer Vocabularies, Value Proposition
  2. Competitive Research, Building Websites for ROI
  3. Content Marketing, SEO, Social Media for Growth Tactics
  4. Sales Funnels, Lead Magnets, Retention
  5. Lead Generation for B2B/ B2C, Paid and Organic
  6. Live Case Studies.

New Cohort Starts 20 October 2021
Session timings will be announced soon.

30+ Hours Of Live Classes Over Zoom @6 hrs per week..

Will allot seats on a first come first served basis.

Introductory Price Till 18 October.

Pay Securely Via Razorpay

Profit from Bonuses of Rs 60,000* value with templates, PDFs and Case Studies.

India Customers

Pay just Rs 14,999+ taxes. Click here to pay securely

International Customers

Pay just $208 . Click here to pay securely

*See the details of bonuses below.

5 Reasons Why Your Business Needs This Masterclass

  • #1 You can’t navigate new territory with an old map

    You can’t navigate new territory with an old mapOne of the biggest problems in DM is dated and iffy knowledge.

    On an average the technologies change every three months. Practices change every other year. Processes change too. The discipline is too dynamic and changes fast for most professionals to keep up with it.

    Past training and certifications are of little use in this chaotic, ever-changing landscape.

    Navigating a new territory with an old map combined with poor processes is the perfect recipe for grief, not growth.

  • #2 You have to tame the elephant, not just its tail

    You have to tame the elephant, not just its tailMost professionals and business owners know some digital marketing. Great!

    You are exposed to bits and parts of it. Snatches from blogs, Gleanings from YouTube videos and conversations with practitioners. All patched together to form some sense.

    The problem is that the parts do not make it whole. A holistic understanding of digital marketing backed by well-defined processes is what you need for success,

    Uncoordinated  knowledge results in investments that don’t translate into growth.

  • #3 You are bootstrapped for success

    You are bootstrapped for successAs a Manager in charge of DM, you have strict KPIs to meet. You are forever anxious to beat the next quarter’s targets.

    But your team is still raw. You are perhaps raw too. Your resources are limited. Your budget is tight. You begin to look for magic bullets.

    You have two choices before you.

    1. Learn, read, reflect, and then implement. Fall, bruise, get up, tweak, and experiment. Fall again, spend some more, learn, read…. Till eventually wisdom finds you.
    2. Or, short circuit the process in one swoop and get the best DM wisdom on your side, without any of the bother.

  • #4 You have been scarred by past digital marketing efforts

    You have been scarred by past digital marketing effortsPast digital marketing battles have left you badly bruised.

    You are hungry for results.

    But the refrain is endless: FB doesn’t work. PPC is too expensive. Cold email brings awful results. Social media marketing fetches marginal ROI.

    You are fed up – DM is a black box without clear-cut answers. Worse, there are too many gurus inundating the web, with too many ideas. What works? Who do you believe?

    Your growth plans are stymied for want of clear marketing ideas.

  • #5 You need to be in control of your digital marketing

    You need to be in control of your digital marketingMany business owners understand the importance of marketing. They shy away from controlling it.

    You short change your dreams because digital marketing is alien to you and you abdicate it to someone else.

    This Masterclass teaches you to take control of your marketing, your agency and team so that you get the best out of them.

Transform Your Business In 30 Days

In this Ride For ROI Masterclass by Pigtail Pundits, you will learn breakthrough digital marketing growth techniques, practices and processes.

After this Masterclass you will:

  1. Get 100% clarity in digital marketing
  2. Craft compelling messages
  3. Boost conversions
  4. Generate quality leads
  5. Build trust
  6. Get ahead of competitors
  7. Lower your and costs
  8. Grow your business with confidence

What Makes This Ride So Special?

Here Are 4 Reasons That Make This DM Program Exclusive from Pigtail Pundits.

#1 Benefit from 37 years of marketing failures and success

Gain from 24 years of undimmed evangelism online. Plus 13 passionate years in mainstream advertising working on large MNC accounts.

At Pigtail Pundits, we have learned from both failures and success.Use our expertise to work with your brand. Embrace the wisdom  from 750+ online marketing projects executed for clients from 10 countries.

Plus, get everything we know about online success unloaded to you without reservation.

We are keen that you succeed in what you do and are 100% committed to that.

#2 Get ready-to-fire wisdom, in easy to consume modules

We have invested 1000s of hours and $$$$$$ in reading, reflecting, teaching, practicing, training, experimenting, failing, tweaking and wrestling with marketing problems.

You get the benefit of all our wisdom in this Live Masterclass over Zoom + Live Q&As, or via email + Actionable PDF Notes that distill years of practice into a few pages.

This simply means that you:

  • don’t have to squander precious money
  • lose time that you can’t reclaim, or
  • trash opportunities that the Universe sends your way.

#3 Use proven-to-work ideas for success

One of the secrets to our longevity in digital marketing is that we don’t engage in flash-in-the-pan marketing.

All that you’ll learn from us will be solutions that we implement, based on sound fundamentals of marketing.All programs are tested first on ourselves and then on our clients.You will use the exact same tools, processes and insights that we do.

Call it.Insider Secrets of Digital Marketing That Few Agencies Know.This also springs from a thorough understanding of the subject and how customers buy.

#4 Back your investment with a 100% money-back guarantee

We’re 100% confident that you will find Ride For ROI of enormous value to your brand.

Feel free to cancel it after consuming up to 8 hours of training. Get a full, no-questions-asked refund immediately if you are not satisfied.

When you book Ride for ROI, you can rest assured that you stand to lose nothing, or risk anything, for trying it out.

What Clients Say

  • — Ivan Bayross
  • Thanks, Krishnan. It was an interesting and informative session on How To Build Websites For ROI.

    — Udaynathan Vetticatt
  • Unni..

    Heard your lecture on Creating Websites For ROI.

    It was fabulous…really comprehensive, in-depth and insightful.

    — Shashi Nair
  • Unni is a brilliant marketer AND an equally good Trainer.

    After attending his Masterclass on Digital Marketing - there was so much I learnt, even though I'm an experienced Digital Marketer myself.

    He's one of the few Marketeers who understands the nuances of Digital Marketing and it's a vast subject.

    He gives it away with equal passion and enthusiasm. Tons to learn from him - for me he's not just a trainer but a mentor too.

    — Seema Bhatia

Folks Who Have Profited From This Ride

  1. The entire marketing, e-commerce, PR and content team at Edelweiss Tokio Insurance
    30+ folks, including Marketing Heads, Ecommerce Heads, Content Management Heads. ET is one of the 8 companies that sells insurance in India.
  2. CEO and staff of StoryRules
    Runs a Pune-based startup that focuses on using anecdotal + data-driven stories within organizations, for leaders, teams, and analysts.
  3. CEO and staff of Joshua Inc, Joshua Music
    A Mumbai based music royalty administration service.
  4. Chairman, CEO and Marketing Team at Virtual Info,
    An exhibition organizing company based in UAE and India|
  5. GM – Marketing, EC Council
    A cybersecurity training company based out of Hyderabad and the US.
  6. Owner of Mapping the Futures
    A consulting firm that is engaged with training leaders to predict the future in uncertain times.

Completely Revised and Updated Curriculum

October 2021. 30+ hrs of live training with Q&A.

  • What is the program curriculum

      1. Mode: Live lectures using whiteboard drawings.
      2. Delivery: Via Zoom
      3. Action-driven Curriculum with templates
        1. Conversion Strategies: Branding and Strategy, Models in DM, Conversion Strategies, Designing Websites that convert,
        2. Retention Strategies: Pre-sell, Upsell, Cross-sell, Loyalty, Advocacy
        3. Acquisition Strategies: Content Marketing, Influencer Marketing, Online PR and Lead Generation – Paid, Organic, Cold Email

  • Branding & Strategy // 3 hrs

    1. Crafting Your Ideal Customer Avatar
      What is it // How & Where to research it // Persona Templates
    2. Understanding Motivations & Choice Frames
    3. Researching Customer Vocabulary
    4. Crafting a Value Proposition

  • Models and Frameworks in DM // 4 hrs

    1. Three buckets to define DM

      Covered are DM Buckets // Objectives // Order // Activities // Metrics
    2. Competitive Research and Strategy
      Find best in class sites to model your strategy on
      The Storytelling Blueprint for designing and evaluating LPs that convert based on Avatars
      Leveraging heuristic and data-driven research for executing a holistic strategy
    3. Customer Journey

      The Model for Messaging & Content. How does it work in messaging across elements in your communication mix //
      Landing Pages with examples and tear downs
      Email Sequences
      Paid Ads
      Social Posts
      Blog Content // Case Studies // FAQs
    4. Value/ Price Ladder

      What is it
      Why do you need it
      What happens when you don’t have it
      How to construct it
      Examples of Value Ladder for various businesses.
    5. Sales Funnel

      What is it
      How to model it and execute it
      Examples in real life.

  • Designing Websites That Convert // 6 hrs

    1. Websites
      1. Elements of a successful Landing Page // Building a Landing Page // Tear downs of Great Landing Pages
      2. How to use Social Proof effectively on LPs
      3. How to use Marketing Psychology to sell
      4. How to use Pricing Psychology to sell
    2. Content Strategy
      1. How to think of content // Structuring Themes
      2. Strategy // Formats // Content Types // Platforms // Metrics // Triggers // Checklist
      3. Curating content // Sources, Techniques
      4. How to find FAQs for content
      5. Formatting Content // Techniques
      6. Content Mandatories // CTAs
    3. Keyword Research
      Models // On-page SEO // Tools
    4. Content Repurposing
      Why and how repurpose, Formats / Types

  • Retention Strategies // 3 hrs

    How to handle retention like pros do.

    1. Pre-sell
    2. Onboard
    3. Upsell, Cross-sell
    4. Continuity
    5. Loyalty
    6. Advocacy

  • Acquisition Strategies // 12 hrs

    1. Content Repurposing

      PDFs/ Webinars/ Newsletters/ Email Course/ Quiz/ Video/ Slides/ Infographics.
    2. SEO On-page
      Audit, Checklist, Tools
    3. SEO Off-page 
      1. Influencer Outreach // Tools
      2. Guest Post Outreach // Tools
      3. Directories
        1. Local // List of sites
        2. International // List of sites
        3. Niche // List of sites
      4. Web 2.0 Blogs // List of Sites for Submission
      5. Online PR // Templates, Opportunities, Tools, Sites
    4. Social Media // Growth Strategies
      1. Content // Curation, Blog, Tools
      2. Growth // Follows, Shares, Tools
      3. Ads // Funnel stages
    5. PPC // Google, YT Ads

      A quick review of strategies and tools.
    6. B2B/ B2C Lead Generation 
      1. LinkedIn // Other sites // Tools needed
      2. Cold Email // Tools Needed
      3. Visitor Identification // Tools
      4. Scraping for Information and Leads
      5. Tools & Techniques for Growth

  • Q&A // 4 hrs

    1. Case Studies // Competitor Research, Branding, Website, Retention, Acquisition
    2. Any doubts and clarifications

Who Delivers This Ride for ROI?

Krishnan Unni, Founder & Director at Pigtail Pundits, draws from 37+ years of marketing communications experience to show you what is right or wrong with your Digital Marketing and how to transform it for success.

This includes 23+ years of online expertise in managing 750+ marketing projects for businesses in India, the USA, Canada, UK, Australia, and the UAE.

Prior to the web, Unni was in mainstream advertising for 13 years. He has developed communications for some of India’s top brands including: P&G, Panasonic, Dupont, Indian Oil, HSBC Cards, DHL, The Times of India brands, VST, The Indian Express, and more.

He has taught and guided people, for as long as he can remember, in advertising, the web, creatives, programming and more.

The essence of 36 years of marketing communications practice is being shared with you to ensure your Digital Marketing success. Talk to Unni and experience this.


Unni is first and foremost a student and then an accomplished practitioner of marketing. He is an insightful teacher who breaks down complex marketing concepts into easy action steps.

He has taught and guided 100s of folks, for as long as he can remember, formally and as part of work, in advertising, the web, design and copy, content, SEO, programming and more.

The essence of 37+ years of marketing communications practice is being shared with you to ensure your Digital Marketing success.

Your Investment In Ride For ROI

Cost of doing nothing

  • You sink ₹₹₹₹₹₹ into learning DM with nothing to show for it
  • You lose time that you can ill
  • You fail to meet your KPIs and
    sales targets
  • Your plans get shelved. Your
    hopes get dashed.
  • You fret and fume about your
    next steps.

Gains of Investing

Packs Free Bonuses of Rs 60,000 Value

    1. Bonus 1: 4+hrs of 3 Live Case Studies. Value Rs 15,000
    2. Bonus 2: 600+ pages of notes in PDF format. Value Rs 15,000.
    3. Bonus 3: 25+ Best Practices Process Templates for Competitive Research, SEO, Content, Copy, Cold Email, and Ads. Value Rs 30,000.

You only pay:

Rs 14,999 + taxes per person. Or $208. That’s less than Rs 500, or $6.66 per hour to receive wisdom.

Prices valid till October 18.

Check Out Some Masterclass Videos

Take a look at this Masterclass for Marketing Pros, Directors, and Business Owners. We had the privilege of talking on How to build websites for ROI to over 100s.

Download this PDF of the Presentation on 26 September 2020. This will give you an idea of the value you will get from the Consulting Services we offer.

We did 2 Masterclass sessions for the Realtors Association of India.

Session 1: How to market Real Estate Better

Session 2: Lead Generation for Realtors

You can check out the session we had with the Squad Ninja Group on FB, when COVID 19 had just hit us. Here we talk about how businesses will have to pivot during the tough times ahead of all of us.

Reserve Your Ride

Fuel Your Business Growth With Digital Marketing

Profit 30+ hours of Live Masterclass on Digital Marketing

Plus bonuses of Rs 60,000 value.

India Customers

Pay just Rs 14,999+ taxes. Click here to pay securely

International Customers

Pay just $208. Click here to pay securely

Costs < $6.66, or Rs 500 per hour of distilled wisdom.

Cohort starts 20 October 2021. 5 weeks @6 hrs per week.

Equips Founders, Entrepreneurs, CMOs & Digital Marketing Pros With Bleeding Edge Blueprints For Digital Success.

You can call Unni on +91 983 307 1725 and speak with him on your DM problems. He will be happy to suggest the best way forward without any obligations.

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